Google Analytics 4 is here: What you need to know now and must do next

Google Analytics 4 webinar - photo of a woman with large black curly hair, surrounded by magical looking lights.

Webinar overview

This webinar is brought to you in partnership with In Marketing We Trust and hosted by Acquia.

For many years now, marketers have come to rely on Google Analytics to quickly provide visibility into what’s going on across their website, and along the way, Google has made many updates to the reporting tool, each time offering greater insights in return for deeper hands-on knowledge of the tool.

However, the recent rollout of Google Analytics 4 (GA4) is much more than a standard update. It represents a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. Meaning modern marketing teams need to adapt and grow if they are to keep up.

There’s no escaping this – the upcoming switch to GA4 will shake up every market.

We’ll see old dominators fall, replaced by a wave of new leaders: smaller companies with smaller budgets but smarter marketing teams – using GA4’s sharper insights, integrations and AI to maximise every touchpoint.

These new leaders will convert moreincrease customer lifetime value, and improve their overall user experience – without having to ramp up spending.

Join us for this free webinar where we will be joined by Benoit Weber, Digital Marketing Analyst from our long-term partners, In Marketing We Trust.

In the 1-hour session, will cover everything you need to know to prepare for GA4 – and believe us, you do need to prepare!

What you will learn

  • The key facts you need to know about GA4: what is it, when is it coming, what will change, and what do you need to do now?
  • Our recommended 5-step migration approach.
  • Costs, timelines and user privacy.
  • The impact on Marketing functions.
  • The skills needed for success and what to do if this expertise is missing from your organisation.
  • How analytics can be used to optimise your website and your customer experience.

By the end of the session, you’ll be armed with everything you need to know to take the next step with GA4.

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How to Manage Digital Change

Just like with GA4, technology is constantly evolving, new trends always emerging, and software continually updating. How do you keep on top of it all?

How do you know when the next big thing comes around the corner, and whether it is right for your business?

And how can you ensure that good basic marketing and digital hygiene is maintained in business-as-usual tasks when the landscape is ever-shifting?

There just aren’t enough hours in the day!

…but what if there was?

What if there was a way to keep on top of software updates, emerging digital tools, and the skills required to lead the competition, while actually freeing up the time in your day to focus on strategic, big-ticket items – the time to work ‘on’ your business, not just ‘in’ it?

Also in this webinar, we’ll show you how leading Australian brands across finance, government, tourism, NFP and more are doing exactly that; extracting the signal from the noise, embracing new technologies at the appropriate time and empowering their internal teams to focus on activity that actually carries their business forward.

Featured speakers

Benoit Weber, Digital Marketing Analyst, In Marketing We Trust.

Ben is a digital nomad and an absolute data lover. Working from Da Nang, Vietnam, the legendary coupling of Google Analytics, Tag Manager and Data Studio are part of his everyday life. Ben specialises in technical challenges with analytics mystery, user behaviour, tags, triggers, variables and huge volumes of data and has worked with leading online brands including Gumtree, Expedia and Open Colleges.

Carl Brown, Interactive Experience Director, Sitback.

Carl is a senior leader in Sitback and is responsible for the strategic marketing direction of the business. Carl is passionate about finding elegant, human-centric solutions to tricky problems, both in and out of the business, and regularly provides consultancy on analytics and digital marketing strategy to Sitback clients across financial services, government and the not-for-profit sector.

Previous feedback

“I attended the Behavioural Design webinar you presented at yesterday, I wanted/needed to let you know that it was easily the best webinar I have been to in years! You were engaging, confident and clearly know your stuff. The content itself was spot on and your inclusion of practical tips was refreshing – so many times we attend these “blue sky” sessions and come away with more questions than answers.”

Customer Experience Manager, UniSuper

“I attended the webinar and just wanted to let you know that it was really great – he is a great presenter (a lovely pace!) and it was very informative and well structured.”

Marketing Consultant, Hollard

About Sitback

Put simply, we help organisations produce more compelling products and services for their current and prospective customers, resulting in exceptional experiences for everyone.

Sitback has recently supported digital transformation with organisations such as Woolworths, Subaru, NSW Treasury, Foxtel, People’s Choice and Lifeline.

About In Marketing We Trust

IMWT optimise online marketing performance for brands that are serious about growth. They are the online marketing optimisation agency of choice for eCommerce and travel brands, focusing on return, not vanity metrics, and have worked with many fast-growing global brands like Expedia, Salesforce, Skyscanner and eBay. IMWT’s services cover Adwords, Social Ads, SEO, content marketing, and conversion rate optimisation, and stem from a more targeted approach using data science and analytics to generate insights and boost profit.

About Acquia

Acquia is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open-source leader, we use artificial intelligence to produce better business outcomes for CX leaders, and some of our customers include Tennis Australia, Translink, Centara, Lululemon, Mediacorp, Football Federation Australia and Johnson & Johnson.

Acquia’s software and services were built around Drupal to give enterprise companies the ability to build, operate, and optimize websites, apps, and other digital experiences. Products include: Acquia Cloud, Site Studio, Edge CDN, Site Factory, Cloud IDE, Acquia DAM, Personalization, Customer Data Platform, Campaign Studio, and Campaign Factory.