User Experience Research & Design
Our psychologists and HCI experts apply rigorous methodologies to uncover the needs and motivations of your business and end-users, generating actionable insights to redesign your website or application.
Usability is now essential if you want to maximise the return on investment (ROI) of your website.
Customer-centric companies who focus on user experience and interface design deliver superior services, improving revenue, customer loyalty, and market share. In fact, a recent study from Forrester Research found that a better UX design could increase conversion rates by 200% – 400%.
Our Experience Design team are UX experts and are passionate about working with you to create exceptional experiences for your users, no matter whether they are consumers, companies, students, citizens or staff.
Our speciality lies in applying an in-depth understanding of scientific research techniques and social and cognitive psychology to make sense of complex business requirements.
While they work best in compliment, our range of Psychology-backed UX services can also be utilised in isolation, depending on your project requirements:
- Usability Testing
- User Interviews & Surveys
- Wireframes & Interactive Prototypes
- User Personas
- Customer Journey Mapping
- Information Architecture (IA)
- User Interface Design
- Heuristic Evaluation
- Content & Technology Audit
- Gap Analysis
- Mystery Shopper
- Service Blueprints
Why conduct usability testing? We dramatically Improve information architecture, user journeys, and overall layout and design by observing real customers as they interact with your website, app or prototype. This research-based approach to UX design generates actionable insights to optimise your website or application.
See the work
Providing an exceptional, accessible, online cultural experienceThe Sydney Opera House selected Sitback to enhance its online experience, increase ticket sales, and reduce operational costs through the clever integration of Drupal and Tessitura.
Delivery of a member-centric digital transformation for Australia’s largest credit union.Sitback partnered with People’s Choice to create, deliver and optimise an engaging member experience platform, built using Sitecore and with deep Salesforce integration.
Making a once-in-a-lifetime purchase intuitive, secure, and enjoyableSitback and B&D worked together to create a flexible, scalable and secure headless Umbraco website with innovative technological integrations. A data-led approach improves the experience for staff and customers alike.
Improving access to suicide prevention digital servicesSitback proudly worked together with Lifeline to create a digital product, built with Umbraco, facilitating self-service crisis-support options when people need help.
Crafting exceptional experiences in the public sectorSitback have been engaged by various state and federal government departments across citizen research, experience design, web development, and continuous improvement initiatives for over 10 years.