Conversion Rate Optimisation (CRO) and A/B testing services

Transform visitors into customers with data-driven CRO strategies to maximise your online potential.

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Why Conversion Rate Optimisation matters

At Sitback, we specialise in enhancing your website’s performance through meticulous Conversion Rate Optimisation (CRO). By leveraging data analytics, behavioural science, and cutting-edge web design, we ensure that your visitors turn into loyal customers.

Our approach is comprehensive, systematic, and proven to deliver significant results.

Our approach

Our 5-Step CRO process

We have developed a clear five step process to achieving improved results. Within each of the steps, our team of specialists ensure all parameters for success are established, measured, tested and incorporated into the learning stream. These learnings form the basis of Data Driven Design, moving away from opinion-based decisions and toward proven concepting. Our CRO process is designed to uncover insights, implement changes, and continually optimise for better results. Here’s how we do it:

  • 1. Organise

    Setting up GA4 tracking and implementing necessary tools.
    Two people looking at metrics on a tablet device.
  • Conducting deep dives into usage analytics, expert design reviews, and user journey friction analysis.
    Group of young professionals in front of a glass screen with metrics and data on it.
  • Formulating hypotheses based on behavioural science and designing solutions.
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  • Developing, A/B testing, and analysing changes to identify what works best.
    A group of professionals discussion business metrics.
  • Rolling out successful optimisations and capturing learnings for future reference.
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  • Two people looking at metrics on a tablet device.
  • Group of young professionals in front of a glass screen with metrics and data on it.
  • Two women discussing analytics
  • A group of professionals discussion business metrics.
  • Young man coding a website
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Key services

Comprehensive CRO services

  • Data Analytics: Data-layer configuration, user journey tracking, propensity modelling, and more.
  • Web Design: Responsive design, interaction design, branding, and accessibility.
  • Behavioural Science: User experience expert reviews, qualitative and quantitative research, and personalisation.
  • Content Strategy: Conversion-focused copywriting, A/B-tested messaging, SEO alignment, and brand voice consistency across key journeys.
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Success stories

Proven results for our clients

B&D website

B&D, Dulux Group

Achieved a 135% increase in conversion rate, resulting in record-breaking digital marketing performance.

Read the B&D case study

CBHS Website

CBHS

Increased click-through rates by 39% and overall conversion rates by 69%.

Citibank Website

Citibank

Improved credit card application starts by 43% and completions by 57%.

See more of our work

How we work

Tailored testing and implementation

Our A/B testing streams are dynamic and tailored to your needs and budget, leveraging the most appropriate CRO tools for the job.

From small CSS changes to significant redesigns, we structure our testing plans to maximise impact. Each test is carefully planned, executed, and analysed to ensure continuous improvement.

Diverse conversion goals

Beyond financial transactions: Optimising all conversion events

Not all conversions are about making a purchase.

Conversions can also include actions like downloading a resource, signing up for a newsletter, registering for an event, or simply engaging with specific content on your website. At Sitback, we understand the diverse nature of conversion goals and specialise in optimising for all types of conversion events.

Our tailored strategies ensure that every important interaction on your site is maximised, whether you’re a bank, an online store, or government department, driving overall engagement and achieving your unique business objectives.

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Test smarter copy

Persuasive content that supports your experimentation roadmap

Copy plays a key role in influencing user decisions. Whether you’re A/B testing headlines, refining calls to action, or streamlining page flow, our content team can help you craft, test and optimise messaging that converts.

Improve conversion with better copy

Why choose Sitback?

  • Expert team

    A dedicated team of data analysts, designers, behavioural scientists and web developers.
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  • A structured, data-driven approach that eliminates the guess work and ensures measurable improvements.
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  • We work closely with your team to understand your goals and challenges, and take an Agency Village approach when working with your other SEO/SEM partners, ensuring we are all working together toward to the same end goal.
    2 men and 2 women sat around an office table looking at business metrics
  • A group of men and women sat along a table working hard with their laptops.
  • A man and a woman pointing at words on a whiteboard.
  • 2 men and 2 women sat around an office table looking at business metrics

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Ready to Transform Your Conversion Rates?

Contact us today to discuss how we can help you optimise your website for better conversions.

Let’s work together to create exceptional experiences that drive results!

 


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