Unlocking business insights with data and analytics

Elevate your digital performance with expertise rooted in experience design.
Complement qualitative research with quantitative data so you make the right decisions to help your business grow.

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Successful products and confident business strategies are underpinned by a solid understanding of your company data.

At Sitback, we seamlessly integrate data analytics into the fabric of your digital experience. Our approach transcends raw metrics, ensuring your website not only performs at its best but delivers a user experience that resonates with your audience and maximises your digital marketing efforts.

As a part of our Experience Design (XD) team, our Data and Analytics experts leverage behavioural science, cognitive biases, and consumer psychology to anticipate and understand user behaviour, providing unparalleled insights.

Services tailored to your analytics journey

  • Humanising numbers

    Using your analytics tools, we transform human behavioural data into actionable insights, enabling self-sufficient reporting, testing, and optimisation.
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  • Strategic analytics insight

    Translate metrics into genuine customer engagement that aligns with your core KPIs. Understand how customer interactions impact your business metrics.
    Services - Data and Analytics - A man and a woman talking about business metrics in from of a computer screen with a BI Dashboard on it.

  • Comprehensive analytics solutions

    From default analytics implementation to A/B testing and personalisation, we cover the spectrum. Data platform agnostic, experienced in Google, Adobe, Microsoft and Sitecore analytics and data visualisation tools.
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  • Plays nice with others

    With clearly defined rules of engagement, roles and responsibilities, we work hand-in-hand with your chosen SEO/SEM specialists to ensure recommendations are implemented and measured, resulting in shared success across the agency village.
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  • Services - Data and Analytics - 2 men and 2 women sat around an office table looking at business metrics
  • Services - Data and Analytics - A man and a woman talking about business metrics in from of a computer screen with a BI Dashboard on it.
  • Services - Data and Analytics - A man and a woman laughing in front of a laptop.
  • Services - Customer Research. Group of Sitback team members standing around and laughing.
Get started
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We meet you wherever you are on your analytics journey

Analytics onboarding services

  • Digital KPI development: Align digital results with your business goals through measurable targets.
  • Datalayer & tagging audits: Ensure tracking accuracy and reduce load times.
  • Web analytics implementation: Bespoke plans for high-performance, accessible analytics systems.
  • Reporting & dashboards: Automated interfaces for insightful performance outcomes.
  • CRO and experience testing: Flexible testing frameworks scalable to your business needs.
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Beyond baseline offerings

  • Strategic media mix insight reporting: Analytical reporting on channel performance and investment.
  • Audience segmentation and optimisation: Define, report, and optimise specific audience segments.
  • Personalisation: Optimise digital experiences based on data signals and audience segments.
  • Individual user level reporting: Safely identify and report on specific actions of logged-in users.

Conversion Rate Optimisation with data-driven precision

It’s no secret that many SEO/SEM campaigns fall short of their true potential.
Often, optimising conversion rates requires changes to the website’s design and code.
With our comprehensive UX and development services, we offer a holistic solution.

  • Conversion Rate Optimisation Process - Step 1 - Start with data and analytics

    Partners in data

    We work hand-in-hand with your chosen SEO/SEM specialists, ensuring that our data-driven recommendations align with their strategies. This collaborative approach guarantees a unified vision and ensures shared success across the team.
  • Conversion Rate Optimisation Process - Step 2 - UX Design hypothesis

    Psychology-backed UX improvements

    Our Experience Design team review your objectives and user behaviour, then using their background in behaviour science, hypothesise solutions to improve conversion rates and key outcomes.
  • Conversion Rate Optimisation Process - Step 3 - Implement code updates

    Development expertise

    Where edits or new website components are needed, our development team build to best practice standards, resulting in accessible and highly performant code. All necessary data is pushed to the data layer, ensuring that we can capture it in our analytics reports.
  • Conversion Rate Optimisation Process - Step 4 - Run A/B Tests

    A/B Testing for optimal results

    We remove the risk of performing updates by implementing A/B testing for design and code changes. This allows us to validate enhancements before full implementation, ensuring that your SEO/SEM campaigns are supported by data-backed improvements.
  • Conversion Rate Optimisation Process - Step 5 - Review the data and update, before repeating the process.

    Reporting on impact

    Our robust reporting mechanisms cover not only analytics but also the impact of design and code changes. You and your SEO/SEM partners receive comprehensive insights into the effectiveness of the modifications, closing the loop on campaign performance. Get started

    Who we work with

    Ready to transform your digital strategy?

    Get started today

    Let’s unlock the full potential of your data together!

    Simply tell us a little bit about your requirements and we’ll take it from there.


    Data and analytics thought leadership

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