Overcoming personalisation paralysis: Start small, learn fast

Overcoming Personalisation Paralysis webinar - Photo of a woman with long blonde hair on the beach, wearing a black top and holding a smartphone

Webinar Overview

This webinar is brought to you in partnership with and hosted by Acquia.

Digital personalisation at scale is now widely recognised as marketing’s holy grail. 95% of marketers and executives believe in the value of personalisation and customers have come to expect personalised experiences across channels.

It’s no longer a case of if you should be personalising your customer experience, it’s a requirement for success.

However, many organisations are still unsure of where to start with their personalisation strategy and only 6% of companies are truly capable of consolidating data into a single view of the customer for personalised experiences across channels.

With modern personalisation tools now offering artificial intelligence, machine learning, and automation, just getting started can seem intimidating. Without external support, it can be difficult to know what segments to target, what to personalise or how to measure success.

If you are struggling to know where to start, don’t worry – you are not alone. Many businesses experience this personalisation paralysis. The key is to start small and learn fast.

Join us for this 1-hour webinar where Sitback’s Technical Director, Brett Matson, and Experience Design Director, Paul Taylor, will take you behind the scenes of a personalisation project, walking you through the necessary steps to start integrating personalisation into your experience optimisation strategy. We’ll cover the do’s and don’ts to look out for when adopting a more tailored approach, and share real use cases to inspire your first steps. 

Join us to learn:

  • How to develop a plan and lay the groundwork for integrating personalisation
  • The absolutely necessary first steps to take when approaching personalisation 
  • A clear methodology to identify targeting opportunities 
  • How Personalisation Sprints can quickly get you started on your content personalisation journey

After attending this session, you will be able to go from doing nothing, to running your first Personalisation Sprint!

For more information on website personalisation, check out these articles in our series:

Featured speakers

Brett Matson, Technical Director, Sitback Solutions.

Brett joined Sitback earlier this year as Technical Director, bringing a wealth of technical & product experience. He helps advise Sitback’s clients on their digital strategy, oversees our development team and leads our R&D activities. Brett contributed to the development and commercialisation of a search engine product at the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and eventually led the company that spun off to commercialise it globally. More recently, he launched a solopreneur start-up offering a new kind of recommendation engine called Engaging Things. Brett has a passion for product, solving loosely defined problems, and being part of a team that’s driven by clear purpose and a desire to change the world. He wants to achieve things that he’s excited to tell his kids about at night.

Paul Taylor, Experience Design Director, Sitback Solutions.

Paul Taylor is a design leader with 19 years of experience leading XD and innovation teams in Australia and the UK. He is passionate about helping companies transform through design and is always looking to unlock new value and make customers’ lives better. Paul is enthusiastic about building great design cultures and mentors a team of designers and researchers to achieve their full potential. He loves working at the intersection of design, business and technology and is highly motivated to create a positive impact for customers, clients and society.

Attendee feedback

“I attended the webinar you presented at yesterday, I wanted/needed to let you know that it was easily the best webinar I have been to in years! You were engaging, confident and clearly know your stuff. The content itself was spot on and your inclusion of practical tips was refreshing – so many times we attend these “blue sky” sessions and come away with more questions than answers.”

Customer Experience Manager, UniSuper

“I attended the webinar and just wanted to let you know that it was really great – he is a great presenter (a lovely pace!) and it was very informative and well structured.”

Marketing Consultant, Hollard

About Sitback

Sitback is a Human-Centred Design and Development Agency based in Sydney. We specialise in Psychology-based User Experience Design, enterprise-scale Web Development and 24/7 Support & Optimisation.

Put simply, we help organisations produce more compelling products and services for their current and prospective customers, resulting in exceptional experiences for everyone.

Sitback has recently supported digital transformation with organisations such as Woolworths, Subaru, NSW Treasury, Foxtel, People’s Choice and Lifeline.

About Acquia

Acquia is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open-source leader, we use artificial intelligence to produce better business outcomes for CX leaders, and some of our customers include Tennis Australia, Translink, Centara, Lululemon, Mediacorp, Football Federation Australia and Johnson & Johnson.

Acquia’s software and services were built around Drupal to give enterprise companies the ability to build, operate, and optimize websites, apps, and other digital experiences. Products include Acquia Cloud, Site Studio, Edge CDN, Site Factory, Cloud IDE, Acquia DAM, Personalization, Customer Data Platform, Campaign Studio, and Campaign Factory.