Fix my website performance: unlock ROI with data-led optimisation – Webinar
Webinar overview
Your website should be your hardest-working asset – converting customers, building trust, and powering business growth. But when performance lags, so does ROI. Is your website performing at its best?
In this 30-minute session, Sitback’s experts in Client Services, Experience Design, and Data & Insights will show you how to turn everyday support and optimisation into a competitive advantage.
You’ll learn why real-time data is your best friend, how performance and UX go hand-in-hand, and how basic maintenance is the secret sauce behind high-performing sites.
This webinar is for digital teams who want to get more from their existing platform – not just by fixing what’s broken, but by building a website that works harder, loads faster, and converts better.
Who should watch this webinar?
Mid to senior-level Marketing and IT professionals in Financial Services and other sectors with mission-critical websites. If you’re responsible for improving digital performance, growing conversions, or reducing technical risk, this session is for you.
What we cover
- The real-time advantage: why live data drives better digital decisions
- Trust is earned one click at a time: why performance and UX go hand in hand
- The secret ROI of website maintenance (hint: it’s not just about fixing bugs)
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Featured speakers
Lindsey McHugh, Client Services Director, Sitback Solutions.
With 25 years of experience managing high-stakes digital projects – and nearly 13 of those at Sitback – Lindsey knows what it takes to turn a good website into a great one. She’s worked with some of Australia’s biggest names, from People’s First Bank to the NSW Government, and is passionate about delivering real value and growth through smart, proactive support.
Rebeka Hall, Head of Experience Design, Sitback Solutions.
Rebeka is a UX powerhouse with over a decade of experience designing beautiful, intuitive digital experiences. She’s led design for brands like CBHS Health Fund, Gateway Bank, and the Sydney Opera House, combining behavioural science with research-led design to create websites that perform as good as they look.
Fiona Walters, Data & Insights Manager, Sitback Solutions.
Fiona turns raw data into powerful, actionable insights. With a background in marketing and analytics, she helps clients like Gateway Bank and Achmea Australia uncover hidden issues, prioritise improvements, and unlock the ROI of data-led decision-making. She’s a big believer in experimentation, innovation, and the power of clarity – literally and figuratively.
Attendee feedback
“I attended the webinar you presented at yesterday, I wanted/needed to let you know that it was easily the best webinar I have been to in years! You were engaging, confident and clearly know your stuff. The content itself was spot on and your inclusion of practical tips was refreshing – so many times we attend these “blue sky” sessions and come away with more questions than answers.”
Customer Experience Manager, UniSuper