Sitback named 2025 Acquia APJ partner of the year
We’re proud to share that Sitback has been named 2025 APJ Partner of the Year by Acquia.
It’s a meaningful milestone for our team, and a strong signal that the work we’ve been doing with clients over many years is landing where it matters – delivering digital platforms that are resilient, scalable, and ready for what’s next.
This recognition also lands at a good moment. Early 2026 feels like a year where expectations around digital maturity, AI-readiness, accessibility, and governance are converging fast. Awards don’t do the work for you, but they are a useful external check that you’re focusing on the right problems.
Why this matters to us
Acquia recognised Sitback for our contribution to digital transformation across the region, with particular emphasis on:
- navigating complex digital adoption while maintaining brand integrity
- technical excellence across Acquia DXP implementations
- delivering measurable customer outcomes that close the engagement gap
Those themes closely match how we’ve approached platform work for a long time. We tend to be sceptical of novelty for novelty’s sake. Instead, we focus on building digital ecosystems that can evolve without needing to be reinvented every two to three years.
An assumption worth surfacing here: platform awards can sometimes skew towards scale or sales volume. What we value about this recognition is that it explicitly calls out customer impact and delivery quality, not just growth metrics.
Nearly two decades with Drupal
Sitback has been building with Drupal since 2006, back when version 4 was doing the rounds. Drupal isn’t the only CMS we work with (we also deliver .NET-based platforms), but it remains a core part of our practice.
The reason is straightforward. Drupal has consistently proven itself when the stakes are high: extensibility, security, performance, and long-term maintainability. That’s why it underpins so many platforms across NSW Government and is trusted by organisations globally.
Acquia’s Cloud Platform and broader DXP suite build on that foundation in practical ways, particularly across:
- governance and compliance
- accessibility and quality assurance
- media and content operations
- analytics, SEO, and AI discoverability
For clients operating in regulated or high-risk environments, those capabilities are no longer just nice-to-have, they’re now table stakes.
Preparing for the answer economy
Acquia described this award in the context of the “Answer Economy” and the shift towards agentic AI. That framing resonates with what we’re seeing on the ground.
Many organisations are asking reasonable but still-open questions:
- how do we remain discoverable as search behaviour changes?
- how do we govern AI use without freezing innovation?
- how do we scale content and experiences without increasing risk?
Our view is that the answers sit less in individual tools and more in how platforms are architected. Strong content models, clean data, accessibility by default, and well-governed ecosystems are what make AI useful rather than risky.
The risk, if you get this wrong, is building AI capability on brittle foundations. That tends to end badly and expensively as we’ve already seen over the past year.
A strong start to 2026
This award is a great start to the year for the Sitback team, and a reflection of the trust our clients place in us to tackle complex digital challenges properly.
It also reinforces the value of our partnership with Acquia and the direction we’re heading together. We’re excited about what’s coming next, but we’re equally conscious that recognition only matters if it continues to show up in the work.
If you’re curious about how we’re approaching Drupal, Acquia DXP, or AI-ready digital platforms in 2026, we’re always happy to have a grounded, practical conversation. Get in touch.
And yes, there may have been champagne involved in the celebrations. Moderately governed, of course 😜