Website insights to impact: Running experiments that actually work – Webinar
Discover how to turn data into action through strategic experimentation.
In this 30-minute session, Sitback’s Data & Analytics Manager, Fiona Walters, walks through a practical approach to website experimentation — from identifying optimisation opportunities to designing effective A/B tests that drive real business results.
You’ll learn:
- What experimentation is (and isn’t), including A/B testing, multivariate testing, and CRO.
- How to structure a strong, testable hypothesis using real data.
- The 5 stages of a successful experimentation cycle.
- How to avoid common pitfalls and drive meaningful change through iteration.
- Real-world case studies that show experimentation in action.
Who should watch this webinar?
This session is perfect for:
- Marketing teams looking to improve website conversion rates.
- Product owners aiming to validate changes before full rollout.
- UX practitioners wanting to bring data into the design process.
- Digital leaders seeking a framework for continuous optimisation.
Whether you’re just getting started or want to scale your existing program, this webinar will give you practical tools to move forward.
After watching, you’ll be able to:
- Build a strong experimentation roadmap tailored to your website goals.
- Confidently run tests that are statistically sound and business-relevant.
- Share learnings across teams to drive smarter digital decisions.
- Identify the right tools and methods for your organisation’s maturity.
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Watch the webinar recording
Website optimisation guide & self-assessment checklist
Fill out the form below to access your free website optimisation guide and self-assessment checklist. This handy document will help you to:
- Rank performance against 5 key categories.
- Self-score to gauge maturity and risk.
- Identify where to focus activity based on your strengths and weaknesses.
For more information on website optimisation, check out these services:
Featured speakers
Fiona Walters, Data & Insights Manager, Sitback Solutions.
Fiona turns raw data into powerful, actionable insights. With a background in marketing and analytics, she helps clients like Gateway Bank and Achmea Australia uncover hidden issues, prioritise improvements, and unlock the ROI of data-led decision-making. She’s a big believer in experimentation, innovation, and the power of clarity – literally and figuratively.
Attendee feedback
“The sessions helped give me a clear sense of where I believe my previous company was at in regards to our website (it was by far our most critical asset). It was a great opportunity to reflect and recalibrate.“
+ Former client
“It was really good. It’s also really good timing. I thought the length of it was perfect because it was not too long in the middle of a workday. And I think that the topic was definitely one that is of interest… it grabbed me and was of interest straight away.”
+ MinterEllison
