Cognitive bias cards – designed by UX Psychologists
Created by UX psychologists to help you make better design decisions
The perfect addition to any User Experience Designer’s toolkit, these Bias Cards summarise 25 common biases that researchers, designers, and participants may hold unconsciously.
Learning about these biases and regularly reviewing the cards reminds you to pay attention to the biases you, and others, may have and helps you react strategically to alleviate them.
The result? You’ll conduct better user research resulting in more accurate observations, enabling you to design products, services, and user interfaces that deliver exceptional customer experiences.
What is a Cognitive Bias?
Human capacity to perceive and process information is limited. If you think about how many thousands of stimuli we come into contact with each day, it’s a wonder we can function at all!
To cope with this overload of information, we as humans have evolved a number of strategies to help us function within our busy world.
As Experience Designers, understanding these strategies can help us conduct better research resulting in more accurate observations, and design User Interfaces that are easier to use and require less mental effort (i.e. cognitive load).
What Are Bias Cards?
At Sitback, our UX Psychologists have created a set of Bias Cards, summarising 25 common biases that researchers, designer and participants may hold unconsciously.
They are colour coded according to five categories:
- First impression
- Influencing and decision-making
- Reacting
- Predicting
- Remembering.
On each card we explain what the bias is, and provide suggestions on how to mitigate. A sample bias card is shown below:
Regularly reviewing these cards reminds us to pay attention to the biases we may have, and react strategically to alleviate them.
Our Experience Design Consultants regularly use these cards in our Corporate UX Training sessions, and they have proven so popular, we just had to get them printed up for others to enjoy.
Order your Bias Cards pack today and take a positive step forward in improving your research and design skills!
Order your deluxe pack of printed Cognitive Bias Cards
Printed on gorgeous 240gsm Sovereign Offset board, with silky matte lamination on both sides – these cards are fantastic to hold in your hands, and the perfect size to be used in user or stakeholder workshops.
Price: $20.00
Shipping: $5.00
Please Note: Due to wildly varying delivery fees, we are currently only able to ship these cards within Australia. If you’re overseas and want a pack, get in touch and we’ll sort something out!
Download your free set of Bias Cards
We know money can get tight and not everyone can afford to buy a pack of these bias cards, even though they are lovely. That’s why we are also offering a free download in PDF format by using the form below. So now there’s no excuse – Grab your Bias Cards pack today and take a step closer to improving your research and design skills!
