Website optimisation guide & self-assessment checklist

Is your website holding your marketing back?

Uncover hidden issues, boost performance, and convert more visitors with our free self-assessment guide made just for CMOs.

Complete the short form below to get instant access to the Website Optimisation Guide for CMOs.

What you’ll get from the guide:

• A comprehensive breakdown of key optimisation areas, including UX, CRO, analytics, performance, and personalisation.
• A practical self-assessment checklist to benchmark your website’s maturity.
• Step-by-step actions to improve website speed, conversion rates, and user engagement.
• Insight into the tools used by high-performing marketing teams (GA4, BigQuery, Microsoft Clarity and more).
• Guidance grounded in behavioural science and Sitback’s award-winning approach.

Why CMOs love this guide

You already know your website is critical to your marketing success. But do you know how well it’s actually performing? This guide is your shortcut to clarity. With real examples and practical advice, it helps you identify what’s working, what’s not, and where to focus next – without the need for a full website rebuild or hefty budgets.

What you’ll be able to do after reading

• Identify and fix underperforming pages.
• Prioritise high-impact improvements.
• Justify investment with data-backed insights.
• Take control of website performance without technical headaches.
• Start optimising in days, not months.

Your competitors are optimising. Are you?

More than ever, marketers are being judged on ROI. And with user expectations at an all-time high, slow, clunky, or poorly designed websites simply don’t cut it. Don’t wait until traffic drops or bounce rates spike. Be proactive and get ahead.

Built by experts in UX, data and optimisation

Sitback is a human-centred digital agency trusted by brands like the Sydney Opera House, CBHS, and People’s Choice. We use behavioural science, advanced analytics, and years of optimisation expertise to help marketing teams like yours improve performance and deliver results – fast.