Creative digital design that works
Your website is often the first interaction customers have with your brand. We make that first impression count.
Our Creative Design service blends strategic thinking, psychology, and user-centred design to create digital experiences that are as functional as they are beautiful. From brand refinement to full-scale website redesigns, our team delivers digital design that inspires trust, builds engagement, and drives results.
Design backed by psychology and data
Great design isn’t just about looks – it’s about behaviour. Our Creative team sits within the Experience Design practice, working side by side with UX researchers, data analysts, CRO specialists, and content strategists. This integration ensures every design decision is informed by evidence, not guesswork.
Whether it’s branding, UI design, responsive web design, or motion design, our goal is to craft experiences that delight users and meet business objectives.
From discovery to handover, seamlessly
Our process is collaborative and transparent, ensuring alignment at every stage:
- Discovery & workshops: Understanding your brand, audience, and strategic goals.
- Exploration & ideation: Developing creative concepts informed by UX insights, from safe to disruptive.
- Concept review & refinement: Stakeholders help shape the direction before finalisation.
- Design implementation: Creating component-led layouts, responsive web designs, and accessible templates.
- Design systems: Establishing a single source of truth for visual design, interaction design, and motion design. Delivered in Figma. Ready to scale.
- Design QA & handover: Detailed annotations, developer walkthroughs, and support during build to ensure the creative vision is delivered exactly as intended.
What we deliver
Creative design solutions to elevate your brand experience
From strategic UI design to responsive web design, interaction design, and scalable design systems, our team creates accessible, sustainable, and visually engaging solutions that bring your brand to life across every digital touchpoint.
User Interface Design
User-centred UI design that blends clean visual aesthetics with seamless functionality.
Branding & Digital Brand Design
Strategic digital brand design that refines and extends your identity online.
Responsive Web Design
Flexible, device-optimised web design delivering consistent experiences everywhere.
Design Systems
Scalable design systems with component libraries, guidelines, and documentation for brand consistency.
Interaction & Motion Design
Engaging interaction design and motion design that bring interfaces to life.
Prototyping & Usability Testing
Interactive prototypes and user testing that validate UI design decisions before development.
Visual Design & Art Direction
Cohesive visual design and creative direction that align digital brand identity across platforms.
Campaign & Marketing Design
Branded visual design for emails, social media, presentations, and print-ready artwork.
Government and accessibility expertise
Trusted by Government, built for everyone
We’ve delivered web design for agencies across NSW Government, with deep expertise in the NSW Digital Design System (DDS). Where exemptions apply, we balance creative freedom with the need to maintain trust and consistency.
Accessibility is non-negotiable – we embed WCAG standards into every stage of UI design, and right through to development, ensuring inclusive experiences for all users.
Sustainability in design
Smart design without the code bloat
Sustainable websites aren’t just about hosting – they start with design. Our creative design process considers pragmatic build practices from the outset, helping developers avoid unnecessary code bloat and keeping digital experiences lighter, faster, and more energy-efficient.
By designing for sustainability, we support organisations in reducing the carbon impact of their digital footprint while delivering better performance for users.
Beyond web design
Creative across every digital touchpoint
Our Creative Design services go beyond websites. We deliver cohesive digital brand design across all channels, including:
- Email templates and campaigns
- Social media graphics and banner ads
- Presentation templates
- Print-ready artwork for events, exhibitions, and merchandise
This versatility allows us to bridge the gap between print-first brands and the digital world, ensuring consistency and impact across every interaction.
Trusted by leaders across industries
Request a Creative consultation
Interested to learn more about our Creative and Digital Design services?
Want to explore how your existing brand could be made to work harder for you?
Fill out the form below, telling us a little bit about what you need help with, and we’ll get back to you in a flash.
Success stories
Proven results for our clients
From financial services to government and not-for-profit, our creative design work speaks for itself.
CBHS
We partnered with CBHS to refine and optimise their digital experience through usability testing, iterative UX and UI enhancements, and creative brand alignment with their parent company, Commonwealth Bank. Our work helped CBHS deliver a modernised, human-centred digital brand, resulting in increased engagement, improved customer journeys, and a 69% uplift in conversions.
Asthma Australia
Asthma Australia engaged us to create a youth-focused digital hub, blending vibrant creative design with inclusive, accessible interfaces. By developing fresh character designs, playful gradients, and a cohesive digital style, we delivered an engaging space that empowered young people and carers. The result was a creative solution that stayed true to the brand while making complex health information approachable and memorable.
NSW Government
Working with the NSW Department of Planning, we designed an interactive digital map that brought complex housing data to life through intuitive UI and thoughtful creative design. Our focus on clarity, accessibility, and visual storytelling transformed a technical dataset into a public-facing tool that helps communities, policymakers, and developers make informed decisions about housing futures.
Get in touch
Let’s reimagine your digital presence
Whether you need a brand refresh, a complete UI redesign, or a design system to future-proof your digital channels, Sitback’s Creative Design team is here to help.