Helping businesses grow by delivering exceptional experiences

We work at the intersection of behavioural science, digital product design and
technology to deliver exceptional experiences that improve customers’ lives and
deliver positive impact for the world

Our framework for success

  • Collaborate early and often

    Digital products should not be designed and built alone. We collaborate with customers, clients and multi-disciplinary teams from day one.
    Photo of five young adults, three women and two men, sat around meeting room table. They each have devices in front of them and they are all looking towards a monitor at the end of the desk that is showing some information on the screen. Behind the screen is a wall covered in post-it notes.

  • Customer insights over assumptions

    Evidence based techniques drive our design approach. We value true customer insights over assumptions.
    Photo close-up of someone working with a tablet and stylus to design wireframes. The tablet is positioned on a wooden desk next to a computer mouse.

  • Digital products are never ‘done’

    Experience management is an activity that is always on for our clients. We deliver sustainable revenue growth through experimentation and ongoing optimisation.
    Photo of two women in discussion in front of a whiteboard that is covered in writing, illustrations and post-it notes. The woman on the left is wearing an orange jumper and pointing at something on the whiteboard.
  • Photo of five young adults, three women and two men, sat around meeting room table. They each have devices in front of them and they are all looking towards a monitor at the end of the desk that is showing some information on the screen. Behind the screen is a wall covered in post-it notes.
  • Photo close-up of someone working with a tablet and stylus to design wireframes. The tablet is positioned on a wooden desk next to a computer mouse.
  • Photo of two women in discussion in front of a whiteboard that is covered in writing, illustrations and post-it notes. The woman on the left is wearing an orange jumper and pointing at something on the whiteboard.

What we do

Customer research - Photograph of a caucasian woman with long auburn hair and a black sleeveless top writing on a whiteboard

Customer research

Customer centric research informs our understanding of what really motivates the behaviours of your target audience. Our Experience Design team’s organisational psychology background brings scientific rigour to our research.
Qualitative research
In-depth observational research with our target audience to replicate real-life behaviour as closely as possible.
Quantitative research
Studying a larger sample size of your target customers to explore and validate strategic design decisions.
Usability testing
Moderated and remote usability testing sessions to evaluate how well proposed design solutions meet the needs of your customers.
Technical development - photo of a female web developer working at her desk. In front of her is a laptop and two external displays, all showing lines of software code. The desk is covered in lots of personal items.

Technical development

Sitback believe technical excellence is the foundation for a quality user experience. We build and maintain high performance, secure and scalable web platforms.
Front end development
Sitback build digital products that are accessible to all through responsive design, WCAG compliance and optimised page load times.
Back end development
Our certified team use best practice development methods to deliver content management systems, headless architecture, progressive web apps and bespoke technology solutions.
API Integrations
Extend the abilities of your platform and enrich your customer data through deep integrations with 3rd party applications. Connect disparate sources for one seamless experience.
Technical advisory - photo over the should of one woman with brown hair and a blue denim shirt, talking to another woman wearing a black sleeveless top and holding a pen in her hand. They are standing next to a whiteboard with vague illustrations drawn on it.

Technical advisory

We help senior executives align technology capabilities with strategic and operational objectives to drive efficiencies and cost reduction.
IT/digital strategy & consulting
We help improve the efficiency of your processes and workflows, and ensure you have the right technology platforms to support ongoing operations and transformation programs.
Enterprise digital architecture mapping & design
The right technology is essential for business growth. We help analyse and assess proven solutions for suitability, seeking ways to increase efficiency, reduce cost and support growth.
Digital transformation support services
Business transformation requires more than just the right technology. We combine deep industry insight with your strategic goals to drive behaviour change and ensure new technology is embedded in your business.
Experience design - photo of a woman's hand pointing at an orange post-it note stuck on a whiteboard. The detail is obscured.

Experience design

Exceptional experiences are more than just convenient and easy. Sitback use behavioural science and behavioural design techniques to create experiences that customers love and drive business growth. Then we use Data & Analytics to prove it and optimise further.
Experience strategy
Understanding customers, business goals and developing actionable plans to deliver positive and meaningful omni-channel experiences.
Digital product design
Creating digital products and services that engage and delight customers using human-centred design techniques.
Experience enablement
Establishing customer centric mindsets, methods and structures to help transform businesses.
Data and Analytics
Leverage behavioural data to unlock business insights and drive growth with our Data & Analytics services.
Conversion Rate Optimisation (CRO)
Transform visitors into customers with data-driven CRO strategies that maximise your online potential.
Content strategy and Copywriting
Strong UX relies on clear, purposeful messaging. Explore how our Content Strategy and Copywriting service helps shape engaging content that’s aligned with user needs and brand goals.
Website support & optimisation - photo of two male web developers at their desk, typing code onto their laptops. In the background there is a window. The desk is covered in plants and computer peripherals.

Support & optimisation

We provide a safe pair of hands to monitor, analyse and maintain your website. We work with you to prioritise, plan and implement a roadmap to further optimise the experience. Learn more about website maintenance.
Continuous improvement
Delivery of incremental enhancements to your website with a reliable cadence. We run your business as usual tasks so your internal team can focus on creating business value.
Flexible contracts
Monthly and annual discounted agreements with rollover of unused hours and no lock-ins. Features and reporting levels scale with your requirements.
24/7 support
A single point of contact to provide dependable, round-the-clock support, ensuring your site is secure and available, even through periods of extreme demand.

Experts in leading software

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