Helping businesses grow by delivering exceptional experiences

We work at the intersection of behavioural science, digital product design and
technology to deliver exceptional experiences that improve customers’ lives and
deliver positive impact for the world

Our framework for success

  • Collaborate early and often

    Digital products should not be designed and built alone. We collaborate with customers, clients and multi-disciplinary teams from day one.
    Photo of five young adults, three women and two men, sat around meeting room table. They each have devices in front of them and they are all looking towards a monitor at the end of the desk that is showing some information on the screen. Behind the screen is a wall covered in post-it notes.
  • Evidence based techniques drive our design approach. We value true customer insights over assumptions.
    Photo close-up of someone working with a tablet and stylus to design wireframes. The tablet is positioned on a wooden desk next to a computer mouse.
  • Experience management is an activity that is always on for our clients. We deliver sustainable revenue growth through experimentation and ongoing optimisation.
    Photo of two women in discussion in front of a whiteboard that is covered in writing, illustrations and post-it notes. The woman on the left is wearing an orange jumper and pointing at something on the whiteboard.
  • Photo of five young adults, three women and two men, sat around meeting room table. They each have devices in front of them and they are all looking towards a monitor at the end of the desk that is showing some information on the screen. Behind the screen is a wall covered in post-it notes.
  • Photo close-up of someone working with a tablet and stylus to design wireframes. The tablet is positioned on a wooden desk next to a computer mouse.
  • Photo of two women in discussion in front of a whiteboard that is covered in writing, illustrations and post-it notes. The woman on the left is wearing an orange jumper and pointing at something on the whiteboard.

What we do

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Customer research

Customer centric research informs our understanding of what really motivates the behaviours of your target audience. Our Experience Design team’s organisational psychology background brings scientific rigour to our research, and we apply AI-assisted analysis to surface patterns across larger data sets, faster.
Qualitative research
In-depth observational research with our target audience to replicate real-life behaviour as closely as possible.
Quantitative research
Studying a larger sample size of your target customers to explore and validate strategic design decisions.
Usability testing
Moderated and remote usability testing sessions to evaluate how well proposed design solutions meet the needs of your customers.
AI-assisted research synthesis
We use AI tools to accelerate analysis of research data — identifying patterns, clustering themes and surfacing insights across larger data sets, without losing the human judgement that makes findings meaningful.
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Technical development

Sitback believe technical excellence is the foundation for a quality user experience. We build and maintain high performance, secure and scalable web platforms.
Front end development
Sitback build digital products that are accessible to all through responsive design, WCAG compliance and optimised page load times.
Back end development
Our certified team use best practice development methods to deliver content management systems, headless architecture, progressive web apps and bespoke technology solutions.
API Integrations
Extend the abilities of your platform and enrich your customer data through AI model APIs and third-party intelligent services. Connect disparate sources for one seamless experience.
AI & intelligent systems integration
We design and build AI-powered features into digital products — from conversational interfaces and intelligent search to personalisation engines and automated workflows. Every integration is governed, secure and built for long-term use.
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Technical advisory

We help senior executives align technology capabilities with strategic and operational objectives to drive efficiencies and cost reduction.
IT/digital strategy & consulting
We help improve the efficiency of your processes and workflows, and ensure you have the right technology platforms to support ongoing operations and transformation programs. This includes AI readiness assessments, strategy and governance frameworks to help you adopt AI confidently and responsibly.
Enterprise digital architecture mapping & design
The right technology is essential for business growth. We help analyse and assess proven solutions for suitability, seeking ways to increase efficiency, reduce cost and support growth.
Digital transformation support services
Business transformation requires more than just the right technology. We combine deep industry insight with your strategic goals to drive behaviour change and ensure new technology is embedded in your business.
AI strategy & governance
We help organisations cut through the noise and build a clear, practical AI roadmap — covering use-case prioritisation, responsible AI governance, risk frameworks and implementation planning.
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Experience design

Exceptional experiences are more than just convenient and easy. Sitback use behavioural science and behavioural design techniques to create experiences that customers love and drive business growth. Then we use Data & Analytics to prove it and optimise further.
Experience strategy
Understanding customers, business goals and developing actionable plans to deliver positive and meaningful omni-channel experiences.
Digital product design
Creating digital products and services that engage and delight customers using human-centred design techniques and AI-enhanced personalisation.
Experience enablement
Establishing customer centric mindsets, methods and structures to help transform businesses.
Data and Analytics
Leverage behavioural data to unlock business insights and drive growth with our Data & Analytics services.
Conversion Rate Optimisation (CRO)
Transform visitors into customers with data-driven CRO strategies that maximise your online potential.
Content strategy and Copywriting
Strong UX relies on clear, purposeful messaging. Explore how our Content Strategy and Copywriting service helps shape engaging content that’s aligned with user needs and brand goals.
AI-enhanced experiences
We design and deliver digital experiences that use AI to personalise, anticipate and respond — creating products that feel intuitive and adapt to each user. Human-centred by design, intelligent by capability.
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Support & optimisation

We provide a safe pair of hands to monitor, analyse and maintain your website. We work with you to prioritise, plan and implement a roadmap to further optimise the experience. Learn more about website maintenance.
Continuous improvement
Delivery of incremental enhancements to your website with a reliable cadence. We run your business as usual tasks so your internal team can focus on creating business value. We also monitor and maintain AI-powered components, keeping models healthy and outputs accurate as your product evolves.
Flexible contracts
Monthly and annual discounted agreements with rollover of unused hours and no lock-ins. Features and reporting levels scale with your requirements.
24/7 support
A single point of contact to provide dependable, round-the-clock support, ensuring your site is secure and available, even through periods of extreme demand.
AI system support
We provide ongoing support and optimisation for AI-powered systems — monitoring model performance, managing integrations and ensuring your intelligent features stay accurate, secure and aligned with your business needs.

Experts in leading software

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